Since the emergence of social media as a recruiting tool, I have heard a number of people comment and read articles that suggest recruiters now need to think like marketers. This is very true, but please tell me something new! 

Whether you are working in an in-house recruitment or agency role, without doubt much of what you do and have done for ever requires good old fashioned marketing principles. I remember one of the toughest things I had to learn when entering the recruitment industry was how to write a compelling ad that stood out from the crowd and represented my client with pride. Marketing is it not?